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Item Format
Video Embedded
Video File
Animated GIF
Image (JPG, PNG)
Image (PDF)
Media Channel
Web / print
Television / video streaming
Social media
Billboard
Radio / audio streaming
Target Audience
People who vape / are at risk of vaping
Retailers
Health care professionals
Policy makers
Parents
Educators
Target Audience: Age Group
Children / preteens (6-12)
Teens (13-17)
Young adult (18-25)
Adult (26+)
General
Target Audience: Special Populations
Lesbian, Gay, Bisexual, Transgender, Queer (LGBTQ)
Pregnant women
Smokers
Students (K-12 or College)
Indigenous population
Racial minority
Language
Chinese
Chinese (Simplified)
Chinese (Traditional)
English
Filipino
Hawaiian
Korean
Russian
Spanish
Tagalog
Vietnamese
Year Produced
2021
2020
2019
2018
2017
2016
2015
2014
Date Not Specified
Source Organization
Alaska Department of Health and Social Services
Alaska Native Tribal Health Consortium
American Heart Association
Anne Arundel County Department of Health
California Department of Public Health
California Youth Advocacy Network
Campaign for Tobacco-Free Kids
ClearWay Minnesota
Cumberland County Department of Public Health
Eastern Virginia Medical School
FACT Movement
FDA
Hawaiʻi Public Health Institute
Hawaii State Department of Health
Illinois Department of Public Health
Massachusetts Department of Public Health
National Institute on Drug Abuse
National Jewish Health
New Jersey Department of Health
New Mexico Department of Health
North Carolina Department of Health and Human Services
Orange County Department of Education
Oregon Health Authority
Public Health - Seattle & King County
Raze
South Dakota Department of Health
Truth Initiative
Utah Department of Health
VOICE Indiana
Wisconsin Department of Health Services
Campaign Name
#IndigenousAndFree
#QuitLying
#whatthewhat
24/7
808NoVape
Addiction Isn't Pretty
Alaska Quitline
Campaign for Tobacco-Free Kids
Comedy Central x truth
Culture Vulture
Ditch Juul
Fact Movement
Flavor Hooks Kids
Flavors Hook Kids
Get Outraged!
Get The Vape Facts
Hawai'i No Vape
Incorruptible.US
Learn to Live
Make smoking history.
Military Quitline NC Campaign
Missing It MN
More about Marijuana
My Life My Quit
Not So Safe
Protect Kids: Fight Flavored E--Cigarettes
Protect Kids: Fight Flavored E-cCgarettes
Protect Kids: Fight Flavored E-Cigarettes
Protect Our Keiki and Breathe Aloha!
Raze
Rethink Tobacco
Rethink Vape
Safer ≠ Safe
Secondhand Dangers
Smokefree Oregon
Still A Problem
Still Blowing Smoke
Sweet Deception
Taking Down Tobacco
Tested on Humans
The Dr.'s In
The New Look of Nicotine Addiction
The Real Cost
The Tobacco Talk
This is Quitting
Tobacco is Changing
VAPE
Vapes and Cigarettes: Different products. Same dangers.
Vaping Cessation: Rural Pregnant Women
Vaping Cessation: Rural Reproductive Age Women
When the Smoke Clears
Message Themes
Prevention
Cessation
Physical health effects
Mental health effects
Unknown health effects
Coronavirus-related
Death
Addiction or loss of control
Chemicals
Flavors
Monetary cost
Second-hand vapor
Social norms
Industry manipulation or deception
Access or purchasing
Identity
Environmental impact
Gateway
Message Features
Celebrity or Public Figure Endorsement
Cartoon or animated
Personal narrative
Quitline referral
Meme
Infographic
Product warning
Clinician Endorsement
Country
United States of America
State or Jurisdiction
Alaska
California
Hawaii
Illinois
Indiana
Maryland
Massachusetts
Minnesota
New Jersey
New Mexico
North Carolina
Ohio
Oregon
South Dakota
Utah
Virginia
Washington
West Virginia
Wisconsin
Media Length
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2:57
21:27
3:07
3:11
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3:23
3:33
3:39
3:41
4:20
4:30
5:00
5:15
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