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Item Format
Video Embedded
Video File
Animated GIF
Image (JPG, PNG)
Image (PDF)
Media Channel
Web / print
Television / video streaming
Social media
Billboard
Radio / audio streaming
Target Audience
People who vape / are at risk of vaping
Retailers
Health care professionals
Policy makers
Parents
Educators
Target Audience: Age Group
Children / preteens (6-12)
Teens (13-17)
Young adult (18-25)
Adult (26+)
General
Target Audience: Special Populations
Lesbian, Gay, Bisexual, Transgender, Queer (LGBTQ)
Pregnant women
Smokers
Students (K-12 or College)
Indigenous population
Racial minority
Language
Arabic
Chinese
Chinese (Simplified)
Chinese (Traditional)
English
Filipino
Hawaiian
Korean
Russian
Somali
Spanish
Tagalog
Ukrainian
Vietnamese
Year Produced
2020
2019
2018
2017
2016
2015
2014
Date Not Specified
Source Organization
Alaska Department of Health and Social Services
Alaska Native Tribal Health Consortium
American Heart Association
American Lung Association in Pennsylvania
Anne Arundel County Department of Health
California Department of Public Health
California Youth Advocacy Network
Campaign for Tobacco-Free Kids
CDC
ClearWay Minnesota
Eastern Virginia Medical School
FACT Movement
FDA
Hawaii State Department of Health
Hawaiʻi Public Health Institute
Illinois Department of Public Health
Maine Department of Health and Human Services
Massachusetts Department of Public Health
National Institute on Drug Abuse
National Jewish Health
New Hampshire Department of Health and Human Services
New Jersey Department of Health
New Mexico Department of Health
North Carolina Department of Health and Human Services
Orange County Department of Education
Oregon Health Authority
Public Health - Seattle & King County
Raze
South Dakota Department of Health
Truth Initiative
Utah Department of Health
VOICE Indiana
Wisconsin Department of Health Services
Campaign Name
Protect Kids: Fight Flavored E-cCgarettes
Tobacco is Changing
My Life My Quit
The New Look of Nicotine Addiction
808NoVape
Alaska Quitline
This is Quitting
#IndigenousAndFree
Hawai'i No Vape
Rethink Vape
Ditch Juul
Escape the Vape
Tested on Humans
Protect Kids: Fight Flavored E-Cigarettes
Learn to Live
Safer ≠ Safe
Fact Movement
Sweet Deception
#QuitLying
Culture Vulture
VAPE
The Real Cost
#whatthewhat
TRUinPA
When the Smoke Clears
Vaping Cessation: Rural Pregnant Women
Rethink Tobacco
Not So Safe
Comedy Central x truth
Missing It MN
The Dr.'s In
Flavors Hook Kids
Times Have Changed
The Tobacco Talk
Secondhand Dangers
Still A Problem
Vapes and Cigarettes: Different products. Same dangers.
More about Marijuana
Smokefree Oregon
Taking Down Tobacco
Protect Our Keiki and Breathe Aloha!
Incorruptible.US
Get Outraged!
Save Your Breath
Flavor Hooks Kids
Make smoking history.
Vaping Cessation: Rural Reproductive Age Women
Protect Kids: Fight Flavored E--Cigarettes
Still Blowing Smoke
24/7
Raze
Message Themes
Prevention
Cessation
Physical health effects
Mental health effects
Unknown health effects
Coronavirus-related
Death
Cosmetic effects
Sexual dysfunction
Addiction or loss of control
Chemicals
Flavors
Monetary cost
Second-hand vapor
Social norms
Industry manipulation or deception
Access or purchasing
Identity
Environmental impact
Gateway
Message Features
Celebrity or Public Figure Endorsement
Cartoon or animated
Personal narrative
Quitline referral
Meme
Infographic
Product warning
Clinician Endorsement
Country
United States of America
State or Jurisdiction
Alaska
California
Hawaii
Illinois
Indiana
Maine
Maryland
Massachusetts
Minnesota
New Hampshire
New Jersey
New Mexico
North Carolina
Ohio
Oregon
Pennsylvania
South Dakota
Utah
Virginia
Washington
West Virginia
Wisconsin
Media Length
0:26
2:45
3:11
2:50
2:51
1:33
1:10
3:39
1:17
1:58
0:35
0:45
0:55
0:28
5:15
2:07
0:49
0:50
3:33
2:12
0:43
1:03
0:30
1:02
0:33
1:04
4:20
0:13
5:00
4:30
2:19
3:23
0:36
1:30
1:08
1:40
1:23
1:15
1:16
0:58
0:56
2:41
2:37
1:41
0:47
2:26
0:31
1:25
0:15
2:08
0:18
1:59
1:05
0:14
2:39
2:35
1:00
1:18
2:13
0:39
2:20
2:16
0:40
1:50
3:21
2:02
0:06
2:54
2:40
1:47
2:11
0:24
2:17
3:41
3:07
2:23
1:06
0:60
2:57
0:29
1:07
2:22
0:25
1:01
1:32
2:06
1:34
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