Vaping Prevention Resource (VPR) is a leading online destination for vaping prevention media, research, policy, and advocacy. A non-commercial, educational resource for communities, VPR was created by UNC-Chapel Hill researchers working on the front lines of tobacco control at the Lineberger Comprehensive Cancer Center, the Gillings School of Global Public Health, and the Hussman School of Journalism and Media. In addition to the media gallery featuring free, open-access vaping prevention materials to download and use, VPR offers the latest vaping advocacy materials, research, news updates, and policy solutions.


Vaping Prevention Resource’s vision is a world where vaping is no longer a threat to the health of young people.


Our mission is to respond to the health issues caused by vaping by empowering communities with the resources and information they need to communicate with the public about the harmful effects of vaping. Our online information hub provides practitioners with free media materials to distribute to their communities, equips changemakers with the resources they need to advocate for policy change, and enables researchers to identify and study evidence-based vaping prevention communication.


Kurt Ribisl, PhD

Kurt M. Ribisl, PhD is Jo Anne Earp Distinguished Professor and Chair of Health Behavior at the UNC Gillings School of Global Public Health, Leader of the Cancer Prevention & Control Program at UNC’s Lineberger Comprehensive Cancer Center, and Co-Founder of CounterTobacco.org and Counter Tools. He is a nationally recognized tobacco control and policy expert and served as a federally appointed member of the FDA Tobacco Products Scientific Advisory Committee from 2012-2016.

Dr. Ribisl’s primary research focus is evaluation and improvement of the reach of population-level efforts to reduce tobacco use, with an emphasis on policy and information technology. Dr. Ribisl is a member of the Editorial Advisory Board for the journal Tobacco Control and is the author of over 185 scientific articles.

Seth Noar, PhD

Seth M. Noar, PhD is the James Howard and Hallie McLean Parker Distinguished Professor in the UNC Hussman School of Journalism and Media and a member of UNC's Lineberger Comprehensive Cancer Center.

Dr. Noar has conducted health communication research on the design, implementation, and evaluation of health messages and campaigns for more than 15 years. He has focused much of his research on anti-tobacco messages, including several studies on graphic warning labels for cigarette packs that were cited in FDA’s final graphic warning label rule in 2020.

Dr. Noar served as Associate Director of the Communication Core for the UNC Center for Regulatory Research on Tobacco Communication and is author of more than 160 scientific articles on health communication.

Hannah Prentice-Dunn, MPH

Hannah Prentice-Dunn, MPH, is Program Manager at the UNC Lineberger Comprehensive Cancer Center. She has worked for ten years in clinical trial management, public health program delivery, and cancer prevention research. Hannah has collaborated with over 100 hospital, school, and business employers across North Carolina to pass tobacco-free campus policies and to provide employees with tobacco cessation benefits, supported 10 healthcare systems in New York City in adopting comprehensive patient quit-tobacco systems, and contributed to numerous tobacco prevention and control research grants and publications.

Newman Carpenter

Newman Carpenter is a creative agency targeting public health behavior change, founded by Kathryn Carpenter, a public health practitioner, linguist, and educator, and Emily Newman, a public health practitioner, TV producer, and health coach. The agency works with organizations to develop creative solutions that impact behavior change. Newman Carpenter tackles public health issues including youth vaping, HIV prevention, dating violence, vaccination uptake, maternal and child health, and beyond, through design-forward, user-focused, evidence-based solutions. Their work includes animated videos, website development, coalition building, communication tools, and storytelling campaigns. Newman Carpenter can be contacted at newmancarpenterhealth@gmail.com.

A 2019 independent analysis conducted by researchers at Rutgers Center for Tobacco Studies and Rutgers Robert Wood Johnson Medical School found UNC-Chapel Hill to be one of the most prolific producers of scientific publications about electronic cigarettes in the world.